F2F.com 2025 Wrapped
2025 was a big year on F2F.com.
Our community kept growing, creators tried out new ways to share their content and fans were more active than ever. But what does this tell us about how people engage online, express themselves and connect with their favorite creators?
This insights report captures what the past year really looked like on F2F, from the creators who sparked the most engagement to when, how and where our community showed up. It’s not just a look back. The data illustrates how F2F is growing, through observable patterns and trends in creator and fan behaviour.
Growth & Engagement
In 2025, engagement on F2F expanded in multiple ways and at scale. The number of active creators doubled compared to the year before (50.000 in 2025), fan support remained consistently high week after week and private messaging increased by 150% year-over-year, reflecting a sharp rise in direct creator–fan interactions.
Top Creators & Awards
F2F.com put a spotlight on the creators shaping the platform from the inside out. For the first time this year, the F2F Creator Awards recognised standout performances across the community, alongside ambassadors and repeat top performers who consistently drove visibility and engagement throughout the year.
The infographic highlights our recognised leaders, familiar faces and rising creators.
Demographics & Session Time
On average, F2F.com users in 2025 were 30 years old, spending around 12 minutes per session overall. Looking closer at engagement by gender, transgender users stayed the longest on the platform (12 minutes), followed by male users (11.5 minutes) and female users (9.5 minutes).
The chart below shows how average session length varies across countries, highlighting where users spend the most time exploring F2F.com.
Peak Moments
User activity on F2F isn’t spread evenly throughout the week, certain times clearly stand out. Engagement peaks on Tuesdays and Thursdays, with the busiest hours falling between noon and 6 PM. The most notable spikes happen just after lunch around 2 PM and again in the late afternoon between 4 and 5 PM.
The calendar maps the community’s busiest times.
EXPANDING HORIZONS
F2F.com’s community spans multiple countries, with strong engagement across six key markets. Our most active users around the world:
2025 was a wonderful year, thanks for making F2F vibrant! 2026 is going to be even bigger.
Join the F2F community in 2026